Writing a killer bio for your Instagram account is one of the most simple and effective ways to get more followers and more clients or customers. Your Instagram bio is like your online business card – you have a few seconds (and a few words!) to catch the attention of your audience, tell them who you are, what you do and why they NEED you in their life and business. However, if you are like me, you find it impossible to write about yourself or your business – especially in a way that is going to attract people and convert them into paying clients! So we are going to take you through the best instagram bio ideas for 2020!!
So, let’s make writing about you a little easier!
Use Your Instagram Bio to Attract Your Dream Clients
Before we start thinking about what to include in your Instagram bio it’s important to remember the purpose of it.
The contents of your bio is about your dream clients, not about you! Everything you right should capture the attention of your dream clients and make them say “This is who I want to work with!”
So, instead of writing your bio and asking yourself “Does this sound good?”, ask yourself “Will this sound good to my dream clients?”
By crafting an Instagram bio that speaks directly to your dream clients, you will attract more relevant followers who will then convert into paying clients!
My Top Instagram Bio Tips
Let’s dive into the good stuff! Break out that notebook and pen that you never use, and work through these 5 points:
1. Your Name
Your Instagram bio starts with your name. It’s the very first thing people see, before they’ve even clicked onto your profile to read your actual bio.
Your Name on Instagram is separate to your Username. So, you can use your account Name to include keywords and tell people what you do.
Here you can see that Gabby has included “Health Coach” in her account name. When you search for Health Coach, her account comes up.
So, try to work in keywords or your “title” into your account name as this will help people find your account.
2. What Do You Do/ What Is Your Specialty?
This is where you get to sum up your brand and tell people what you do. With a limit of 150 characters, you need to choose your words carefully.
Keep it short but definitely define your niche. For example “Wedding and boudoir photographer specializing in relaxed and fun photography”.
Tell people what you do, who you do it for and how you can help them. Don’t try to appeal everyone (because that’s impossible!). Share your values and what makes you different from everyone else in your niche or industry.
3. Where are you located?
Keep it simple. If you’re from a small town, use a nearby location that people will know and recognize. If you travel, then say that and include your current location so people know what you’re up to!
Including your location is particularly important if you have a brick and mortar business or offer in-person services, for example if you are a photographer or event planner, so that your potential customers can see straight away whether you are a good match geographically or not.
4. What is Something Weird About You That Only Your Good Friends Know?
Okay, this might sound a little weird but hear me out!
This isn’t about wasting those precious characters on irrelevant information. It’s about showing your followers and potential clients that you are a real person. Making yourself relatable and human will help you stand out from other businesses.
For instance, I can list any actor’s IMDB resume off the top of my head! This is about making yourself relatable, different from every other account in your niche and connecting with your clients. Make it interesting!
5. Include Branded Hashtags and Tag Other Accounts
If you’ve created a hashtag for your business include it in your bio. This will encourage people who see your account to interact with your bio and explore more of your content.
If you run another account (for example, I have my Claire Dobson account and my Get Found Stock account), tag your other account in your bio. This way, your new followers can explore more of your content, learn more about you and engage with even more of your content! Win win!
6. Finish with your CTA!
This is the most important part!!! Your call to action!! You don’t want to just put your website out there and hope that people click on it. You need to give them a reason to go to your website.
This is where a lot of people will entice their followers with their lead magnet.
However, if you do not have a lead magnet set up yet, that’s ok, you can get to that later. Instead, you can say something like “To see real couples happily walking down the aisle, click here.” Don’t say something like “check out my portfolio.” That’s the same as saying “subscribe to my newsletter.” – it’s not exciting or intriguing. It’s just a waste of precious Instagram bio real estate!!!
If you want to really get them clicking on your link though, then get some sort of lead magnet. Next use a link shortening service so you can track how many times that works, and also use the least amount of characters – Bit.ly works fantastic for this!
Add it All To Your Instagram Bio
Now that we have that part done, the rest is easy. Put those notes and ideas you just had into easy-to-read bullet points, add some emojis to make them stand out, and you are good to go!
This is something you can play around with to see what works best. I change my profile description a lot depending on what my call to action is. But you might want to change your bio up a bit when you have new offers or to reflect the current season (I love seeing people’s Halloween and Christmas bios!)