When you are learning how to start a blog you need to consistent a blog content calendar! Download a FREE template so you can get started making money with your blog today!
Blogging without a plan is TOUGH.
We know we should get into a routine with our blog content marketing efforts (I mean, we hear it from marketing gurus all. the. time.), but our plate is already so full.
How do we get around to it?
It helps to have a blog content calendar template to help us stay consistent.
Since we wear a lot of hats as female entrepreneurs, we have to find ways to work smarter instead of harder. That means knowing when we need a blog content calendar cheatsheet to get ahead!
If you’re sending out an SOS call for help, we’re here for you with an easier, painless way to plan your blog content marketing strategy months (or even quarters!) in advance.
What is a blog content calendar, and why should I have one?
A blog content calendar is simply a custom schedule you can use to strategically plan what content you will create, publish, and promote on your blog.
Too many bloggers try to come up with ideas on the spot or wait until the last minute to publish their blog content (or forget to create it altogether).
Creating blog content can often feel overwhelming if you don’t have a plan that can guide you through the process. We’d be stressed out with a plan for our own blog, too!
The key to eliminating the stress behind blog content marketing is keeping a well-organized blog content calendar that will help you understand the goals and tasks of your blog efforts at a quick glance.
Still not sure where to start? No worries! In addition to giving you access to our FREE blog content calendar template (the one we use to create blog posts like this on a weekly basis!), we’ll also walk you through the process of completing a blog content calendar so you know exactly how to use it.
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4 steps to filling out a blog content calendar you’ll actually use
We’re going to help you eliminate the guessing game that often happens when you try to figure out what, when, how, and where to post your blog content.
As you get ready to create your first blog content calendar, walk through these steps with us so you can plan with confidence!
Step 1: Define your blog content marketing categories
One of the major reasons why most new bloggers and entrepreneurs struggle with blog content marketing is because they don’t have a niche nailed down. By niche, we mean knowing exactly what you offer and who you offer it to.
When you know who you are and who you are talking to, it becomes easier to think about what blog categories you want to create.
Think of a blog category like an umbrella theme that smaller blog topics can fall under. For example, a graphic designer might have a blog category on Branding and another category on Color Theory.
Both categories relate to the work she does but each is unique. She can easily come up with topics that fit each blog category on an ongoing basis because she knows the major themes she wants to write about. This is true for any niche, so take a moment to break down your themes into blog categories.
Step 2: Conduct audience research for blog content marketing
This is really just a fancy way to say that you should use this stage to understand what your audience wants to hear from you. Sure, you can write about topics that you care about, but it’s even more important that you write about things your target audience cares about.
There are a few ways you can do this.
One way is to send a blog reader survey so you can get direct feedback from people who already frequent your blog. If you are just starting out with blog content marketing, you may want to do research by creating polls on social media and searching for popular content on Pinterest that fits your niche.
All of these strategies work well, but our favorite way to conduct audience research is by having authentic conversations with our community! That’s why it pays to create a community as soon as you can. (We’d love to have you join ours!)
Step 3: Complete a blog post idea brain dump session
Now it’s time to start brainstorming ideas for what you want to write about. To start, set a timer for five minutes and write down as many ideas as you can. If you need more time to complete this step, no problem. You can adjust your timer if so.
Most blog content creators will leave a brainstorming session like this with at least 25-30 ideas that they are excited to implement into their blog content marketing strategy.
But before you do, start organizing your ideas underneath each of your blog categories. You can also prioritize your ideas so you know what blog post content you want to create first.
Step 4: Create a blog content calendar with a publishing schedule
A blog content calendar will really help with this step, but for now, it’s important to think about how often you would like to post on your blog and when you want to publish each blog post.
We post on a weekly basis and highly recommend doing the same, but it’s okay to start out on a biweekly basis to get the hang of it when you are first starting out. Creating blog content on a monthly basis won’t be enough to help you increase your traffic and drive as many leads.
When you are ready, you can put all of your blog post ideas (in order by priority) and publishing schedule inside the blog content calendar. Then the only other step you need to do is create the actual content! Easy, right?
Our simple blog content calendar for bloggers and entrepreneurs
No matter where you are in the blog content calendar process, you can jump into our FREE template and start planning at any time.
We’ve created an easy-to-use downloadable digital copy of the same blog content calendar we use to create the content on our blog. If you’ve ever wondered how we consistently create weekly blog content (along with promoting it on Instagram, Pinterest, and Facebook), this blog content calendar template will show you how.
One of the easiest ways to get started is to use a Google spreadsheet that is easy to implement in your blog content creation workflow over time. It can be accessed on any device and you can share it with any members on your business team or future guest posters!
You can access our blog content calendar spreadsheet template by signing up below. It’ll be one of the best things you do for your business and blog this week!