Should I hire a social media manager?
How much time and money have you wasted on social media that you feel like you are never going to get back?
I bet you are probably thinking if I only had a social media manager so I could check this off my to do list!!!
Are you up at night asking yourself “rrr is this worth it?”
When was the last time you sat down with your friends and talked without each of you looking at your phones every 5 seconds?
Ugh. We feel you! I would get the worse neck cramp from always being on my phone trying to get it all done but still it was not enough and I was hustling just so my instagram would stay the same! I literally was feeling the pain.
Even with implementing more beautiful, done-for-you styled stock photos into your Instagram feed, you still might be beating your head against the wall.
When you’re using social media to grow your business? It’s not as simple as putting a photo up from your last girl’s night out and commenting to your girlfriends using only emojis. Sorry to ruin that for you…
That doesn’t mean social media needs to be a killjoy in your business. But let’s face it, you may need an extra set of hands to keep things running and take your business to the next level.
The big question is… How much are you leaving on the table by not taking advantage of social media? How much could you be raking in by making a small investment?
Spending the extra $$ on your business when there’s no guarantee in return at first can be scary, but for your business to stay relevant and grow, you have to start investing in your business.
There’s no shame in hiring some tasks out, especially when it comes to social media! Take it from our Get Found Stock team, multiple heads are better than one.
5 questions to ask yourself about hiring a social media manager
If you’re not quite sure if you need a social media manager, we’re here to help you make the decision with the some guided prompts.
There’s no right or wrong answer to any of these questions. They are only meant to help you clarify what you need in this next step of your business.
1.) Am I spending 5+ hours every week on social media alone?
When is the last time you counted how much of your week revolves around social media? How many times do you check in throughout the day?
Most of us check into social media hourly, making it a huge threat to our productivity. When you’re more focused on what’s happening on social media than what you need to work on your business, it makes it hard to focus on creating your products or services.
If you spend over 5 hours on social media every week, it might be time to call in reinforcements. A social media manager will not only save you hours of work, but they’ll also help you clarify your marketing messaging to sell more of your offerings.
2.) Do I even have a social media strategy?
If you are posting just to post because that’s what you think you should do but your post has no post or plan you are just sabotaging yourself and your social media.
If you’re posting on any social media platform without knowing what you’re using it for, you’ll want to take a step back before publishing your next post.
It’s important to define what role each social media platform plays in your marketing strategy and how it will help you accomplish specific business goals.
Otherwise you’ll feel like you’re constantly wasting effort anyway, whether you outsource your social media management or not. And we don’t want that!
Working with a social media strategist can sometimes cost thousands of dollars. Wait, what? Yes, you just read that correctly, but maybe you’re not looking to start from scratch. But don’t worry we have some workarounds for you…
If you say “hell yes!” to a DIY-friendly social media strategy template and editorial calendar, we have one hiding in our exclusive membership community (along with some beautiful stock photos you can start using on social media). Want in?
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3.) Are social media scheduling tools just not cutting it?
There’s only so much that social media scheduling can do. Sure, many of the tools can automatically post to your accounts for you (except on Instagram, ugh), but you still have to spend the time to set it all up.
If you’ve used social media scheduling tools for over three months and it still adds stress to your workflow, you may want to think about hiring a social media manager.
If you’re not ready to jump right in with a social media manager, see if they can work on one social media platform. If it goes well, you can always have them take over the others. Baby steps!
4.) Are customer questions and comments going unanswered?
You could be missing out on potential sales and clients if you don’t have the time to engage with your audience. As you grow your social media influence, it’s natural to start feeling like you’re outgrowing what you can handle.
Also and most importantly most social media networks now are measuring how fast your return comments and replies in their algorithm. So if you want to show up you have to hit reply within an hr for the most part.
This is when it helps to take on some extra help. While you may want to continue creating your own content, would it help to have a social media manager to interact with customers on your behalf?
If reading that question made you sigh with relief, it may be time to hire someone to help. Start making a list of how you normally reply to requests you get on social media and the kinds of conversations you participate in most.
You’ll want to make sure the social media manager can speak in your brand language so it doesn’t sound like a different voice than yours. It may take a little bit more time to get them trained on, but it’ll save you so much time in the future. Trust us!
5.) Am I struggling to consistently create social media content?
Creating beautiful visuals and thought-provoking captions can be hard enough, but trying to come up with both every day? Now that feels exhausting.
Whether you create content on-the-fly or create it weeks before you post, consistently showing up on social media takes a lot of energy and work.
If you’re struggling with knowing how to consistently create engaging content with your current work schedule, a social media manager may help you lighten the load.
What would help you create amazing and consistent content on Instagram?
We want to hear from you in the comments so we can create even better, more helpful resources for you!